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Droga5 - Senior Communications Strategist

Accenture

Accenture

Marketing & Communications
Posted on Wednesday, June 5, 2024
Droga5, part of Accenture Song, is a creative agency with offices in New York, London, Dublin,Tokyo and São Paulo From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity At Droga5 we challenge the existing industry model of media and creative working in silos, instead preferring an integrated, collaborative planning approach where insights into audience’s relationship with platforms and channels are used as key inputs to creative ideation The Senior Strategist is an ...

Who we are

Droga5, part of Accenture Song, is a creative agency with offices in New York, London, Dublin,Tokyo and São Paulo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recognized as Agency of the Year more than 25 times and was named both Ad Age and Adweek’s Agency of the Decade (2010–2019). Visit Droga5.com or @droga5 on all social platforms to get to know us better.

Communications Strategy @ Droga5

Communications strategy is core to our process at Droga5, ensuring that media thinking is considered early to deliver best in class creative ideas where the context enhances the content. At Droga5 we challenge the existing industry model of media and creative working in silos, instead preferring an integrated, collaborative planning approach where insights into audience’s relationship with platforms and channels are used as key inputs to creative ideation.

Job Summary

The Senior Communications Strategist manages and creates strategic communications initiatives while working to bridge the gap between media and creative. The Senior Strategist is an integral part in creation of journeys, engagement frameworks, campaign ecosystems, and annual communications plans across paid, owned and earned touchpoints.

Job Responsibilities

  • Manage the creation of communications strategy deliverables including audience journeys, campaign ecosystems, engagement frameworks, moments strategies and tactical briefs

  • Forge relationships with internal members, across disciplines and departments (Creative, Strategy, Production, Account, etc.)

  • Drive collaboration with external IAT partners including media, PR and CRM agencies

  • Foster relationship with day-to-day clients, including presenting and selling through communications strategies

  • Work with creative teams to amplify their ideas via media strategy, tactics and creative thought-starters

  • Mentor junior team members

  • Partner with the data and analytics teams, to ensure that measurement frameworks, reporting cadences and campaign optimizations are taking place

Basic Qualifications

  • Minimum of 3 years of experience in strategy or communications strategy or similar experience

Preferred Qualifications

  • Experience working in or with a creative agency and creative teams

  • Deep understanding of the media landscape, both offline and online

  • Demonstrated ability to think strategically and creatively

  • Intermediate knowledge using media-based insight tools (MRI/Simmons, eMarketer, AdViews/AdRelevance, comScore and GWI)

  • Excellent written and verbal communication and presentation skills

  • Commercially minded, believes in the power of brands

  • Passion for creative

Compensation for roles at Accenture varies depending on a wide array of factors including but not limited to the specific office location, role, skill set and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired. For New York City, the range of starting pay for this role is $58,500 to $169,800​ and information on benefits offered is here. We accept applications on an on-going basis and there is no fixed deadline to apply.

New York City, NY

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