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Digital Product Management Lead (Marketing)

Accenture

Accenture

Marketing & Communications, Product
USD 63,800-196k / year
Posted on Aug 17, 2025

As the Digital Product Management Lead, Marketing, you will oversee strategic program roadmaps, development, launches, and marketing to gain maximum benefit from each product, as well as survey and analyze competitive industry landscapes to identify relative trends, threats, and opportunities to apply in strategy development and execution.

You will manage day-to-day product marketing for core products such as product delivery, client experience, and client communication strategies as well as help the team prioritize, negotiate, and remove obstacles to achieve business results.

You will execute the client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to client stakeholders.

You will develop plans and execute functional strategies for a country, group of countries, region, or business requiring coordination and integration across units as well as provide input into strategic decisions affecting job family or function within the region or business.

You will manage client and competitor market research, assist in development of product innovation roadmap, and address fundamental trials of product commoditization to create an advanced set of solutions.

You will oversee all aspects of program lifecycle management including market demands, technology trends, and the competitive field.

Key Requirements

  • Operates independently to provide quality work
  • Has the ability to incorporate feedback into work and have a continuous improvement mindset
  • Has experience with taking an initial set of guidelines and proactively moving forward with a project
  • Gathers business requirements, identify needs, identify gaps and work with cross functional teams to solve issues
  • Enjoys leading others on project initiatives
  • Has the curiosity to learn and be able to jump in to help a team member
  • Collaborates well with internal teams, vendors and cross functional groups
  • Has experience in writing and developing business cases, pitch decks and case studies.

Basic Qualifications

  • Minimum 3 years of experience working in digital product management
  • Minimum 2 years of experience in marketing, credit, acquisitions, product development or analytics
  • Minimum 2 years of experience with Agile product owner experience writing functional requirements, including features, epics and user stories; and,

Preferred Skills

  • Bachelor's degree in Business Administration, Marketing. or equivalent work experience.
  • Experience in leading products built on digital, multi-tenant platforms
  • Critical thinker who can creatively transform strategies into a vision via roadmaps, OKRs
  • Hands on experience with API first methodologies and API products
  • Experience working with and/or leading cross functional teams to define and achieve high value business goals
  • Working knowledge of market dynamics, products, and competitive climate
  • Demonstrated project management skills
  • Ability to work unsupervised and adjust priorities quickly as circumstances dictate
  • Ability to work under pressure and manage deadlines or unexpected changes in expectations or requirements
  • Problem solving and decision making skills
  • Consistently demonstrates clear and concise written and verbal communication
  • Demonstrated analytical skills
  • Ability to work in a team-oriented environment
  • Influencing skills;

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Illinois, Maryland, Minnesota, New Jersey, New York or Washington as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here.

Role Location Annual Salary Range

California $63,800 to $196,000

Colorado $63,800 to $169,300

District of Columbia $68,000 to $180,300

Illinois $59,100 to $169,300

Minnesota $63,800 to $169,300

Maryland $63,800 to $169,300

New York/New Jersey $59,100 to $196,000

Washington $68,000 to $180,300

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com

What We Believe

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here

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Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

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For details, view a copy of the Accenture Equal Opportunity Statement

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Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

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