Marketing Technology Specialist - Digital Learning at UT - UTK
Anderson Center for Entrepreneurship & Innovation at University of Tennessee
Marketing & Communications, IT
Knoxville, TN, USA
Posted on Oct 27, 2025
The Marketing Technology (MarTech) Specialist supports marketing and enrollment objectives by managing and optimizing marketing technologies, data integrations, and analytics. This role works closely with the MarTech Director and cross-functional teams to enhance performance, ensure accurate tracking, and drive operational efficiency. The ideal candidate is proactive, analytical, and collaborative, with a strong focus on results and detail.
The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service.
UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory.
The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.
UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices to attract and retain top-tier talent, fostering a strong staff community and supporting a culture of involvement and engagement for everyone.
The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.
Apply today and join the Tennessee Volunteer community!
Required Qualifications
- Education: Bachelor’s degree in Marketing, Business, Information Systems, or related field.
- Experience:
- Five (5) or more years of experience in in marketing technology or digital marketing roles
- Experience in higher education or progressively responsible MarTech positions.
- Proven experience managing paid media tracking, including UTMs and pixels.
- Advanced proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong analytical, problem-solving, and communication skills.
Preferred Qualifications
- Experience:
- Strong knowledge of CRM systems (Salesforce, Slate).
- Understanding of API integrations, SQL, and data flows between platforms.
- Experience with server-side tagging.
- Experience implementing and optimizing CDPs (Data Cloud).
- Experience with SEO and web performance optimization.
Work Location
- Knoxville, TN.
- This position does have the potential for a hybrid working capacity, though candidates would need to be local to Knoxville
Compensation and Benefits
- UT market range: MR 14
- Find more information on the UT Market Range structure here
Find more information on UT Benefits here
Application Instructions
- For full consideration, applicants must attach a letter of interest, resume, and the name, address, email, and phone number of three professional references, in addition to completing the applicant file to the Human Resources online application system, DASH. This position does have the potential for a hybrid working capacity.
- Screening of applicants will begin immediately and continue until the position has been filled. DL_UT
About The College/Department/Division
Digital Learning at UT, is a unit charged with advancing UT’s commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.
Marketing Technology Stack Management
- Manage day-to-day operations of the MarTech stack and oversee project execution.
- Serve as subject matter expert for platform research, configuration, and integration.
- Implement, maintain, and optimize tools such as Salesforce Data Cloud, Salesforce Marketing Cloud, and Google Analytics.
- Ensure seamless data flow and accurate tracking across systems, including GTM.
- Collaborate with Marketing to align technology solutions with organizational goals.
Marketing Automation & Data Analytics
- Develop and refine automation workflows, lead scoring, and audience segmentation.
- Analyze data to identify trends, surface insights, and recommend optimizations.
- Manage Google tools (GTM, GA4, Looker) to ensure consistent tagging and measurement.
- Establish and maintain standards for MarTech processes across Digital Learning.
Collaboration & Strategy Support
- Partner with marketing teams to enhance prospective student experiences through technology.
- Collaborate with analytics and technology teams to translate data into actionable strategies.
- Evaluate emerging tools and recommend improvements to the MarTech stack.
- Train colleagues on best practices and support technology adoption.
- Identify and resolve technical challenges proactively.