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Great tech jobs in Knoxville, Tennessee

Associate Director of Web Strategy

Anderson Center for Entrepreneurship & Innovation at University of Tennessee

Anderson Center for Entrepreneurship & Innovation at University of Tennessee

Knoxville, TN, USA
Posted on Jan 22, 2026

The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of Associate Director of Web Strategy for the University of Tennessee, Knoxville. Reporting to the Director of Digital Communications, the Associate Director of Web Strategy is responsible for advancing the Division of Advancement’s web communications strategy with a primary focus on Advancement web platforms, data, analytics, and performance optimization.

This role will provide strategic and technical leadership for Advancement’s web presence, translating division priorities into effective, data informed digital experiences that support fundraising, alumni and donor engagement, stewardship, and reputation building.


Required Education and Experience

The candidate who fills the Associate Director of Web Strategy position is required to have:

  • Bachelor’s degree
  • 3+ years of professional experience in web development, digital strategy, analytics, or digital communications.
  • Demonstrated experience working in WordPress or comparable content management systems.
  • Proficiency with Google Analytics and Google Tag Manager; experience developing and interpreting data-informed insights.
  • Working knowledge of HTML and CSS; general understanding of JavaScript concepts and how scripts affect web performance and tracking.
  • Strong understanding of web accessibility principles and standards (WCAG), with experience applying inclusive design practices.
  • Knowledge of SEO best practices and performance optimization techniques.
  • Strong analytical, organizational, and project management skills.
  • Ability to communicate technical concepts clearly to non-technical partners.
  • Collaborative, solutions-oriented mindset and a commitment to advancing the mission of The University of Tennessee, Knoxville.

A valid driver’s license with an acceptable driving record is required due to travel responsibilities of the position. UTFI reserves the right to consider all appropriate circumstances. In general, any significant driving offense less than 12 months old will eliminate the application from consideration for the position.

Note - Candidates holding a graduate degree must have at least 1 years of experience.

Preferred Education and Experience

In addition to meeting the required qualifications, the preferred candidate will have:

  • Master’s degree
  • Higher Education experience preferred.

Application Process: Priority will be given to applications received on or before February 2nd via our DASH application system. Applications must include a completed candidate profile, cover letter, and resume. Applicants may also attach a link to their website work to showcase their expertise. Candidates selected to move forward in the evaluation process will be asked to provide contact information for three professional references. References will not be contacted without explicit permission of the candidate.

When determining minimum qualifications, only information entered into the candidate profile can be considered. Please ensure your candidate profile is completed in its entirety as it relates to qualifying education/work experience.

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.

Questions about the search may be directed to hr@utfi.org.

Target Start Date: April 1, 2025

Benefits: The Foundation’s greatest asset is our team. Foundation employees are eligible for a comprehensive suite of benefits that includes:

  • Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
  • Flexible work arrangements, offering a hybrid schedule to most team members
  • Education benefits for employees and their dependents at UT System campuses
  • Retirement and deferred compensation plans, including 401(k), 403(b), etc.
  • Comprehensive medical, dental, and vision insurance plans
  • Employee discounts to attractions, services, and goods

_________

The Foundation: The University of Tennessee Foundation, Inc. is a not-for-profit 501(c)3 organization that serves as the preferred channel for private contributions benefiting students and faculty within the UT System. With a vision of being one of the top-performing advancement organizations in higher education, UTFI is committed to enhancing the educational landscape across the University of Tennessee campuses.

The University of Tennessee, Knoxville, has been advancing knowledge and enriching lives since its founding in 1794. Tennessee’s flagship public research university, UT Knoxville is a diverse community whose shared commitment to discovery, creativity, and education combines with a tradition of service and engagement to carry the Volunteer spirit throughout the state and around the world. UT’s campus—home to more than 36,000 students and 9,000 faculty and staff members—is part of the vibrant city of Knoxville, located on the Tennessee River with the Great Smoky Mountains nearby.

The UT System: The University of Tennessee System is comprised of campuses at Knoxville, Chattanooga, Pulaski, Martin and the Health Science Center at Memphis; the Institute of Agriculture; and the Institute for Public Service.

The University of Tennessee Foundation, Inc. is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, genetic information, veteran status, and parental status, or any other characteristic protected by federal or state law.


Job responsibilities include, but are not limited to:

Web Strategy Development and Oversight: Leads strategy, architecture, and execution for Advancement web platforms, ensuring sites, forms, and digital initiatives align with division priorities, user needs, branding, accessibility, SEO, and campus standards. Oversees complex web projects, major platform changes, and Formstack development while serving as the primary digital resource for Advancement partners across alumni, giving, and development functions. Represents Advancement in campus-wide web governance and collaborates with OCM and OIT to ensure consistency, usability, and compliance.

Data Analytics and Performance Optimization: Leads web performance analysis using Google Analytics, Google Tag Manager, and UTM tracking to measure traffic, engagement, conversions, and campaign effectiveness. Develops dashboards, reports, and actionable insights for Advancement partners and leadership, including SEO optimization and metrics for digital effectiveness and brand awareness. Serves as the team’s accessibility expert, monitoring digital channels for WCAG 2.0 compliance and advising on best practices to improve usability and outcomes.

Digital Coordination and Partnership: Collaborates with the Digital Strategy and Innovation team and campus partners to align web tools, standards, and technical solutions with foundation-wide best practices and Advancement goals. Coordinates web project timelines, reviews, and approvals while working closely with digital communications colleagues to ensure web strategy supports campaign priorities, donor engagement, event participation, and stewardship outcomes.