Summary Description

Provide prompt, dependable, high quality, motorcycle sales to customers by using current, proactive, feature-benefit sales techniques.

Major Duties and Responsibilities

1)

Sales

· Attain new and used sales quotas as agreed upon with the sales manager.

· Use floor time effectively to meet customer needs and solicit sales of all products.

· Present the features of all products to customers along with their benefits.

· Show each customer advantages of products over competing brands.

· Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.

· Cross sell additional parts, accessories, HOG memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.

· Maintain profit margin objective for all vehicle sales.

· Follow procedures to ensure timely and proper completion of all paperwork.

· Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.

· Introduce new customers to the service, parts, general merchandise and F&I departments and their personnel.

2)

Customer Service

· Follow the C.U.S.T.O.M. sales process.

· Greet customers immediately, in a courteous and friendly manner.

· Handle telephone transactions quickly, and courteously.

· Ensure customers are properly qualified for needs, wants, and ability to buy.

· Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.

· Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.

· Conduct a road test, and pre-delivery inspection prior to delivery to customer.

· Ensure the delivery to customer is an “EVENT” which endears the customer to the dealership.

· Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.

· Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.

· Attend training sessions to keep current with sales techniques and sales department issues.

· Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

Qualifications & Job Requirements

· Must have the ability to get along with a broad customer base.

· High energy level.

· Excellence communication skills and demonstrated “closing skills”.

· Knowledge and experience with sales of Harley-Davidson/Buell motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

· Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.