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Social Media Intern

Clayton Homes

Clayton Homes

Marketing & Communications
Maryville, TN, USA
Posted on Saturday, February 3, 2024

Social Media Internship

Position Summary: Clayton offers a multitude of different opportunities through our Summer Internship Program. The Clayton Summer Internship Program challenges students to think critically and analytically within their field of study while allowing them direct, hands-on working experience.

Internship Program Details:

  • Internships are paid, full-time, hourly positions.
  • Exact internship dates to be announced, but typically run 12 weeks from late May through early August.
  • Internships include several professional development workshops and opportunities for networking with other interns across Clayton's various lines of business.
  • Interns will facilitate a presentation to Clayton Senior Leadership ahead of program completion.

What you will do:

  • Create and present full social media campaign, to include:
    • Defining strategy & KPIs
    • Creating campaign content
  • Work alongside Social team to create video content for social channels
    • Instagram Reels
    • TikTok
  • Brainstorm campaign ideas for Social, bringing new and creative ideas for our channels
  • Provide engaging text, image, and video content for social media accounts in line with Clayton brand standards and corporate social media practices for designated accounts
  • Work closely with the Content, Photography, PR, and Videography teams to develop engaging content
  • Identify creative, engaging new content opportunities to share with the team
  • Assist with social media reporting and analyze channel performance
  • Report on social media trends

What skills you will learn or develop:

  • This intern will receive hands-on training and experience to better understand corporate social media management, as well as bridge the gap between an academic setting and work environment.
  • By the end of the program, this intern will better understand:
    • Content strategy and creation
    • Social analytics and performance reporting
    • Best practices for various social platforms
    • Social engagement and reputation / crisis management
    • Large-scale social media monitoring and scheduling tool(s)

Qualifications:

  • Must be a junior or senior enrolled in a degree program in Digital Marketing & Social Media, Social Media Marketing, Digital Communications, or related field.
  • Strong presentation skills required as well as excellent oral and written communication skills.
  • Some experience in digital marketing / social media marketing required.
  • Strong knowledge of major social media platforms including Facebook, YouTube, Instagram, and TikTok.
  • Knowledge of social media analytics to track post and campaign performance preferred.
  • Excellent internet research skills desired.
  • Influencer campaign knowledge or experience preferred.

Perks of Interning at Clayton:

  • Clayton’s internship program offers the opportunity for interns to complete real, value-add work projects while building both interpersonal and technical skillsets. Interns will gain insight into career paths within their chosen field of study, and many have the opportunity to continue employment with Clayton post-internship completion.
  • Clayton’s Home Office campus offers an onsite restaurant, onsite fitness facility with full gym, in-person and virtual workout classes, yoga / barre studio, volleyball and basketball courts, walking paths, and disc golf course.
  • Clayton is proud to have earned spots on the following Forbes lists: America’s Best Employers, America’s Best Employers by State, Best Employers for Diversity, Best Employers for Women.
  • At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.

Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Why Clayton?
Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more.
As part of Clayton’s commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.
Clayton is proud to have earned spots on the following Forbes lists: America’s Best Employers, America’s Best Employers by State, Best Employers for Diversity, Best Employers for Women.
At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members.
Clayton’s Home Office campus offers an onsite restaurant, onsite fitness facility with full gym, in-person and virtual workout classes, yoga / barre studio, volleyball and basketball courts, walking paths, and a disc golf course.
Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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