Paid Media Strategist
Clayton
Position Summary:
The Paid Media Strategist utilizes paid advertising platforms to implement search, social, display, and video campaigns, including Google Ads, Microsoft Ads and Facebook Ads. The strategist focuses on Paid Search, Social, Video, and Display. This role is responsible for creating, managing, and optimizing enterprise level campaigns for several divisions of Clayton. The position is responsible for identifying the best strategy and opportunities to expand visibility and profitability within each assigned campaign.
Duties / Responsibilities:
Daily managing and optimizing multi-million dollar paid media campaigns for multiple business units
Utilize paid media management tools for budget pacing across search, social, display, video, and other 3rd party paid media vendors
Optimize enterprise campaign optimizations will include ad copy creation, keyword research and analysis, match type and negative keyword management, 1st, 2nd, and 3rd party audience development, placement
Uses on-brand ad copy creation, ROI based keyword research, multi-channel budget forecasting and pacing to implement best practice campaign strategy across all paid media channels
Support and helps drive the formation of digital marketing strategies
Utilize an omni-channel approach for campaigns and marketing roadmaps to provide data driven strategic touchpoints across all aspects of the customer journey
Employ enterprise level paid media strategy and deliver creative solutions based on business goals
Analyze and reports on campaign performance and trends for multiple business units weekly
Provide strategic spend and optimization recommendations that align with the business’s goals and KPI’s
Apply knowledge of competitor landscape and keeps a pulse on new advertisers in Paid search via auction insights, impression share lost due to rank, and through the utilization of tools like Spyfu
Maintain a working knowledge of all aspects of the Digital Marketing Department and know the keys to driving collaboration and cross channel success
Understanding and aligning the downstream funnel flow and its functions business unit after the digital conversion are made
Stay up-to-date on paid media advertising certifications opportunities (Google Ads, Search Ads 360, Microsoft Ads, Facebook Ads), changes to the platforms, and best practices
Other duties as assigned.
Qualifications:
Bachelor’s degree or equivalent experience required; degree in Marketing /Business or related field preferred
Minimum of four years related experience
Certifications preferred: Google Ads Certified, Microsoft Ads Certified, Facebook Ads Certified, Google Analytics Certified, Search Ads 360 Certified, Ad Studio Certified, Datorama Certified
Strong Analytical/Math Skills and confident in handling large sets of data
Strong attention to detail and organizational skills, managing all work with thoroughness, accuracy, and efficiency
Personable, team player committed to company’s vision
Self-starter, willing to learn, hard-working, determined and assertive
Requires self-direction, tact, diplomacy and a clear, courteous and professional manner
Problem solving, troubleshooting and ability analyze data to determine the appropriate action
Excellent Excel Skills
Ability to multi-task and meet deadlines
Strong attention to detail and organizational skills, managing all work with thoroughness, accuracy, and efficiency
Business Unit - B00015
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