Position Description: Retail Marketing Strategist

The Marketing Strategist’s responsibility is to simplify marketing and other related projects or processes by providing HC managers, RVPs, and ZVPs with a single point of contact. The Marketing Strategist takes responsibility for more complex tasks within the department, and they work independently on all Marketing Coordinator level tasks while helping coach and advise Marketing Coordinators on defined retail marketing procedures. The Strategist fosters collaboration between the field, home office teams, and 3rd party vendors. They support the business’s growth with marketing campaign execution and influence the customer experience in the physical and digital retail space. This is achieved by managing local media, point of purchase development, website support, the creation of sales tools, creating communications and training for current retail marketing initiatives, and managing the rebranding and remodeling of all Retail Home Centers. The Retail Marketing Strategist reports to the VP of Retail Marketing.

Responsibilities:

Home Center Remodels- Gather information on Home Center layout, coordinate solutions and proposals and ensure accurate and timely completion of project

Marketing Promotions & Planning - Create and Execute national, regional and local promotions, ensure all work is reviewed and approved by legal compliance and create all needed assets for campaign execution

Sales Contests - Collaborate with Zone Leadership to create incentives to motivate sales teams, handle all HC questions and disputes of inaccurate point calculations and coordinate fulfillment of prizes and appropriate taxes with accounting and payroll departments

Develop Materials to Assist Sales & Support Company Initiatives - Develop communications materials on upcoming sales & promotions, create new point of sale resources, develop training materials for new marketing initiatives and update Marketing SharePoint site, LINK, and maintain monthly marketing newsletter

Coach and Assist Retail Field in Marketing Best Practices – Partner with VP of Marketing, senior leadership and the training organization to identify Retail Marketing training opportunities. Develop presentations and resources needed to facilitate training while supporting and aligning with training teams in the field.

Other duties as assigned

Qualifications and Requirements:

• Works well in a fast-paced environment and is comfortable with changing priorities
• Bachelor's Degree in Communications, Advertising, Journalism, Marketing, or related field
• 4+ years of marketing experience preferred
• Enhanced verbal and written communication skills
• Strong understanding of traditional, digital, and social media marketing tactics
• Highly competent in Excel, PowerPoint and Canva
• Interpersonal skills with ability to be solutions-oriented
• Self-starter with strong desire to learn
• Problem solving skills with ability to analyze data to determine the appropriate action

You will find much more information by visiting our website at: www.claytonhomes.com

• A Berkshire Hathaway Company – an integrity-based organization offering unlimited career growth.
• Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, Employee Assistance Programs, paid time off, paid holidays and more.
• As part of Clayton’s commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program.
• At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs.
• Home Centers are closed on Sundays – we believe in offering a balanced working environment.

Business Unit - B00009