Position Summary:

The Paid Media Strategist utilizes paid advertising platforms to implement search, social, display, and video campaigns, including Google Ads, Microsoft Ads and Facebook Ads. The strategist focuses on Paid Search, Social, Video, and Display. This role is responsible for creating, managing, and optimizing enterprise level campaigns for several divisions of Clayton. The position is responsible for identifying the best strategy and opportunities to expand visibility and profitability within each assigned campaign.

Duties / Responsibilities:

• Daily managing and optimizing multi-million dollar paid media campaigns for multiple business units

• Utilize paid media management tools for budget pacing across search, social, display, video, and other 3rd party paid media vendors

• Optimize enterprise campaign optimizations will include ad copy creation, keyword research and analysis, match type and negative keyword management, 1st, 2nd, and 3rd party audience development, placement

• Uses on-brand ad copy creation, ROI based keyword research, multi-channel budget forecasting and pacing to implement best practice campaign strategy across all paid media channels

• Support and helps drive the formation of digital marketing strategies

• Utilize an omni-channel approach for campaigns and marketing roadmaps to provide data driven strategic touchpoints across all aspects of the customer journey

• Employ enterprise level paid media strategy and deliver creative solutions based on business goals

• Analyze and reports on campaign performance and trends for multiple business units weekly

• Provide strategic spend and optimization recommendations that align with the business’s goals and KPI’s

• Apply knowledge of competitor landscape and keeps a pulse on new advertisers in Paid search via auction insights, impression share lost due to rank, and through the utilization of tools like Spyfu

• Maintain a working knowledge of all aspects of the Digital Marketing Department and know the keys to driving collaboration and cross channel success

• Understanding and aligning the downstream funnel flow and its functions business unit after the digital conversion are made

• Stay up-to-date on paid media advertising certifications opportunities (Google Ads, Search Ads 360, Microsoft Ads, Facebook Ads), changes to the platforms, and best practices

• Other duties as assigned.

Qualifications:

• Bachelor’s degree or equivalent experience required; degree in Marketing /Business or related field preferred

• Minimum of four years related experience

• Certifications preferred: Google Ads Certified, Microsoft Ads Certified, Facebook Ads Certified, Google Analytics Certified, Search Ads 360 Certified, Ad Studio Certified, Datorama Certified

• Strong Analytical/Math Skills and confident in handling large sets of data

• Strong attention to detail and organizational skills, managing all work with thoroughness, accuracy, and efficiency

• Personable, team player committed to company’s vision

• Self-starter, willing to learn, hard-working, determined and assertive

• Requires self-direction, tact, diplomacy and a clear, courteous and professional manner

• Problem solving, troubleshooting and ability analyze data to determine the appropriate action

• Excellent Excel Skills

• Ability to multi-task and meet deadlines

• Strong attention to detail and organizational skills, managing all work with thoroughness, accuracy, and efficiency