Job Title

CONSUMER DIGITAL ENGAGEMENT ASSOCIATE

ID

4429556

Facility

Covenant Health Corporate

Department Name

MARKETING

Consumer Digital Engagement Associate, Marketing

Full Time, 80 Hours Per Pay Period

Covenant Health Overview:

Covenant Health is the region’s top-performing healthcare network with 10 hospitals, outpatient and specialty services, and Covenant Medical Group, our area’s fastest-growing physician practice division. Headquartered in Knoxville, Covenant Health is a community-owned integrated healthcare delivery system and the area’s largest employer. Our more than 11,000 employees, volunteers, and 1,500 affiliated physicians are dedicated to improving the quality of life for the more than two million patients and families we serve every year. Covenant Health is the only healthcare system in East Tennessee to be named a Forbes “Best Employer” seven times.

Position Summary:

Responsible for developing and maintaining a digital engagement platform for Covenant Health that provides marketing automation. Will develop an execution plan consistent with the department's content roadmap and achieve overall communications goals and objectives, build brand awareness, amplify thought leadership, and grow our social media platforms.

apply@covhlth.com

• Develops a recommendation for the best digital engagement platform for Covenant Health's needs that provides marketing automation through email, SMS, and other digital platforms such as Covenant Health's app.
• Engages consumers through email by building communication campaigns.
• Leads, develops, and manages digital strategies that impact patient experience, grow audience, and drive loyalty.
• Researches and understands buyer personas per service line and develops.
• Remains up to date with the changing rules and landscape of social media, ensuring that Covenant Health is constantly on the cusp of the newest features and implementations.
• Maintains a consistent brand voice and tone for all digital content.
• Assists with SEO strategy, implementation, and measurement.
• Maps digital healthcare journey.
• Ability to manage multiple requests and competing priorities under tight deadlines while consistently delivering high-quality results.
• Ability to utilize creative thinking and innovation in problem solving.
• Creates, manages, and evaluates ROI for system-wide digital media campaigns.
• Follows policies, procedures, and safety standards. Completes required education assignments annually. Works toward achieving goals and objectives, and participates in quality improvement initiatives as requested.
• Performs other duties as assigned.

Minimum Education:

Bachelor’s degree in Marketing or Digital Marketing required.

Minimum Experience:

Three (3) years of professional experience in digital content marketing. Hands-on experience creating content in WordPress or equivalent content management platforms with a thorough understanding of functionality and expected behaviors. Understanding of digital marketing principles. Experience in SEO strategy and implementation. Experience with digital analytics concepts, including Google Analytics and report generation, and with ADA and Web Content Accessibility Guidelines (WCAG). Proficient in Microsoft Office.

Licensure Requirement:

None

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