Jewelry Television - Director of Digital Marketing

Job Description:

Jewelry Television® is seeking an experienced Director of Digital Marketing to lead digital media strategy and implementation for JTV.com, JudithRipka.com, JTVAuctions.com and new digital commerce strategies. his high-profile role reports directly to the Chief Marketing Officer and has weekly engagement with the Chief Digital Officer, Chief Financial Officer, and the Chief Analytics Officer. The Director will build a small team and be responsible for managing the performance of premier digital marketing agencies and media consultants. This role will drive digital creative by working closely with in-house and outside creative teams to develop media content that generates new customers, revenue, and margin for JTV. The JTV media budget is a significant portion of the overall advertising budget, and this role requires someone with experience driving performance through large digital media plans.

Additional responsibilities include research of digital industry trends and development of action plans to stay ahead of the digital retail curve. This includes new technological advances and digital marketing techniques to remain competitive in the industry. Innovative thinking is critical in this role and we are looking for an individual that will own thought leadership in the digital media arena.

Responsibilities

· This role is the digital media quarterback for JTV, Jedora, and Gemstones.com. In this role, you'll plan, create, and execute the digital media strategy for the business.

· Work closely with the Marketing and Design team to brainstorm daily content and campaign-based content for all digital media platforms.

· Develop unique strategies and build upon brand strategies within the digital arena to meet/exceed objectives.

· Develop digital marketing plans that result in highly efficient customer acquisition and retention.

· Ensure a strategic focus throughout the entire lifecycle of digital marketing projects.

· Develop strong, trusting relationships between clients, agency staff and agency partners, providing leadership and support during strategy, ideation, and execution.

· Work with in-house analytics professionals to ensure the proper measurement to drive scale and financial impact.

· Support digital marketing team and project manager(s) in obtaining necessary specifications and standards for digital work.

· Develop a comprehensive total understanding of online target audience and mindset modes.

· Work closely with partners to manage weekly adjustments to media plans based on performance.

· Drive process improvement and team communication with multiple partners.

· Plan and budget with partners.

· Lead Omni-channel campaigns and creative seasonal themes.

· Work with Merchandising and Marketing leads to ensure Creative Teams are briefed efficiently with seasonal and go to market strategies.

· Regularly present media recommendations to CMO and Sr Leadership Team.

Team and Agency Management

· Responsible for day-to-day budgeting and scheduling for all media agencies.

· Interview, hire and train new staffing and consultants.

· Lead, write and conduct reviews with all team members.

· Schedule and conduct weekly team meetings with staff and media agencies.

· Ensure team has what they need to feel appreciated, informed, inspired and equipped to be successful.

What We’re Seeking

· 5 -10+ years of digital media strategy and execution experience

· Bachelor’s degree in marketing, digital marketing, finance or business analytics and other relevant fields. MBA preferred.

· Strong track record of performance-based marketing

· Excellent organizational, communication and leadership skills.

Overview:

Jewelry Television® (JTV) is one of the leading retailers of jewelry and gemstones in the United States. Privately-held with a proven 30-year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including broadcasting live programming 24 hours a day, seven days a week to 86-million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust social media presence. As part of its commitment to the development and distribution of educational content and consumer satisfaction the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. The company’s website, JTV.com, is one of the largest jewelry e-commerce websites in the country according to Internet Retailer’s Top 500 list for 2015.

Jewelry Television® (JTV) is an Equal Opportunity Employer (EOE) that provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Jewelry Television® (JTV) is an E-Verify employer and participates in the E-Verify program. Jewelry Television® (JTV) participates in the Tennessee Drug-Free Workplace Program.