Media Specialist & Content Strategist
Marketing & Communications
Knoxville, TN, USA
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Classification: Business Analyst
Work Hours: 40+ hours / week: M - F, including evenings & weekends as necessary
About KUB: KUB is one of the largest public utilities in the country providing safe, reliable, and affordable electric, gas, water, wastewater, and fiber services to more than 520,000 customers in Knoxville and parts of seven surrounding counties. We are looking for employees who want to be a part of a mission-driven organization with strong values that support a skilled, diverse, and inclusive workforce.
About the Role: The Media Specialist & Content Strategist serves as KUB’s primary public spokesperson and leads communications for emergency preparedness and real-time incident response. This includes but is not limited to developing and maintaining relationships with local and industry media, serving as KUB’s on-camera representative in media interviews, coordinating interviews with subject matter experts, pitching news articles/segments, and writing news releases. This position serves as KUB’s Public Information Officer during large-scale emergency events and leads timely customer & public updates during smaller utility outage or operational events. Responsibilities include developing and maintaining media and emergency response resources, drafting and delivering timely updates across media and digital channels, and ensuring coordinated messaging during fast-moving situations. This position serves as KUB’s primary media contact during regular business hours and during utility outage events and incidents after hours. The Media Specialist & Content Strategist also serves as a corporate communications content writer and editor for social media, website content, mailings, newsletters, presentations, award applications, and more.
Qualifications
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Physical Requirements:
This position is primarily sedentary and performed in a typical office environment. Duties involve sitting most of the time with occasional walking or standing. The role may require occasional lifting, carrying, pushing, or pulling of items up to 10 pounds. Bending, stooping, or reaching may occasionally be required. Physical demands may
vary by position and may occasionally exceed those described above.Minimum Requirements:
Bachelor’s degree in an applicable field such as Communications, Journalism, or Broadcasting
Five (5)+ years of related work experience
On-camera interview and public spokesperson experience
Strong written and oral communication skills
Strong organization skills and ability to manage multiple tasks at once and meet deadlines
Strong initiative and attention to detail, along with fact-finding or research experience
Skill and resourcefulness to work independently on projects in a timely manner
Ability and effectiveness to work cooperatively and respond to inquiries in a timely manner
Competency and thoroughness to maintain quality and accuracy of work
Basic knowledge of and experience following AP style guidelines and the ability to learn and follow KUB style guidelines
Proficient in Microsoft Office applications, including Word and PowerPoint
Photography skills
Availability for after-hours incident response
Valid driver's license
Please note that due to job responsibilities, KUB does not provide immigration sponsorship for and/or based on this position.
Preferred Requirements:
Ten (10) or more years of related work experience, preferably in a media or public relations role
Experience with leading content strategy
Videography skills
Good working knowledge of Adobe Creative Suite (i.e. Adobe inDesign, Photoshop, Illustrator)
Experience with Canva, Hootsuite, and similar programs
Selection Process
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About the Selection Process:
Phase 1 – Apply online at www.kub.org
Phase 2 – Experience, training, and education evaluation
Phase 3 – Interview with department representatives
Phase 4 – Written, performance, and behavioral exercises
Phase 5 – Background Investigation
Phase 6 – Physical assessment and/or drug screen*
*KUB is part of the Tennessee Drug Free Workplace Program
If special accommodations are needed at any phase of the selection process, please notify Human Resources in advance.
Knoxville Utilities Board is an Equal Opportunity Employer