Corporate Communications Specialist
Malibu Boats
Job Details
Description
SUMMARY
Malibu Boats, Inc [MBI] has the clear and unwavering mission to provide the best-in-class boating experiences for our expanding family of recreational boaters, fishermen and water-sports enthusiasts. Our portfolio of eight brands is fueled by a bold vision of being the undisputed market leader in every segment in which we compete. MBI is steeped in a legacy of innovation, unrivaled craftsmanship, and the relentless pursuit of enduring customer satisfaction. With U.S. business operations in four locations across three states (TN, FL, KS), enterprise success comes from each’s commitment to quality in all we do and to a work environment where people can thrive both as teammates and as individuals. Company headquarters are located in Loudon,TN (outside of Knoxville) where this role will reside.
The Corporate Communications Specialist is a part-time role designed to advance MBI’s success by continuing to strengthen our company’s reputation and image. In the quest to enhance company culture, attract employees, spur investor confidence, and add cache to our brands, the Corporate Communications Specialist will help get our company stories crafted and told. The role will be responsible for executing internal and external communications as well as broader community engagement across all operating divisions with particular emphasis on our TN corporate office area.
Reporting to the VP of Sales & Marketing, the role will also interact with other company leaders (including Brand Marketing Directors, HR leaders, and Finance management) in architecting and implementing communications plans. Some prior experience in corporate communications, public relations, content design & development, and event management is needed. Occasional evenings or weekend days supporting events may be required.
ESSENTIAL DUTIES & RESPONSIBILITIES The following describes the job and associated work tasks.
External Public Relations
- Oversee the company’s website updates –requires integrating HR, Finance, and Marketing direction/needs and working with our website agency to execute.
- Drive company social media efforts across platforms such as Facebook, LinkedIn, and Glassdoor.
- Own the process of championing, aligning, and creating the submissions for annual industry recognition of employees; then design and place the Boating Industry recognition ad for winners (2 of these per year).
- Serve as a company spokesperson if/when called upon.
Internal Employee Communications & Support
- Own the content, design, and distribution of monthly internal company newsletters.
- Assist HR in employee attraction efforts including recruiting materials and job fairs.
- Support executives in being supplied with corporate tools such as business cards, head shots, and bios.
Community Engagement
- Lead the process of local-level sponsorship approvals in the Loudon, TN area using a set of established criteria to be sufficiently selective and principled. Ensure that high-quality company and/or brand visibility is delivered in exchange for sponsorship fees.
- Help build the company reputation in our local communities – includes driving visibility and storytelling around philanthropic endeavors and ensuring our organizations are appropriately represented at local events.
Investor Relations
- Work with MBI’s external IR agency to help shape and execute areas of investor communications.
- Work with the Finance department to produce the company’s Annual Report which goes to the SEC and shareholders.
- Help with the planning for Investor Day events and other corporate press conferences.
Dealer Support
- Assist in multi-brand or corporate communications undertaken with our network of dealers. Examples include: a) our Customer Excellence dealer credentialing program where annual recognition certificates need to be produced; and b) providing materials when a corporate presence is needed like at Dealer Week and the International Boat Builders' Exhibition and Conference (IBEX).
Qualifications
QUALIFICATIONS The requirements listed below are representative of the knowledge, skill, and/or abilities required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Experiences Demonstrating the Following:
- Understanding of corporate comms contexts/audiences and the distinct sensitivities/considerations around each
- Outstanding verbal and written communication skills
- Attention to detail in planning, producing, and executing communications plans – including use of design software such as Canva and InDesign
- Ability to collaborate effectively across company sites, departments, and external agencies/vendor partners
- Adeptness at multi-tasking and project management, including the hands-on ability to execute effective events and secure local media coverage
- Influencing and problem-solving skills both up and down the organization
- Crisis management/response understanding
Ideal Candidate Will:
- Be genuinely passionate about the industry, company, and our brands. Understand the importance of the broader enterprise beyond individual agendas.
- Bring a balance of creativity and pragmatism to projects.
- Require limited supervision and maintain a high level of personal autonomy and accountability; follow through and meet deadlines so that no one has to ask a second time.
- Be confident, emotionally intelligent, and thrive in the combination of both individual as well as collaborative work.
- Exhibit resourceful and being hands-on -- this is a sleeves-rolled-up culture where every level goes beyond conceiving and delegating to also doing themselves, and where money is spent as if it is one’s own.
- Be agile yet disciplined and resilient.
- Focus on the work and avoid distractions.
- Enjoy continuous learning and improvement.
EDUCATION AND/OR EXPEREINCE
- College Degree ideal
- At least 3-4 years of prior corporate communications or related experience
LANGUAGE SKILLS
- Ability to communicate effectively both verbally and in written formats with English as a primary language
MATHEMATICAL SKILLS
- General math and analytical skills required
REASONING ABILITY
- Ability to reason through various matters and bring content/solutions/recommendations forward
PHYSICAL DEMANDS & WORK ENVIRONMENT This describes the typical work setting and time/schedule requirements.
- The role is primarily an office-based one with occasional needs to be out at local events.
- The work involves a typical 20-hour work week requiring 4 focused hours/day to keep up. As a part-time role paid on an hourly basis, there is some degree of flexibility in the work schedule and to work-from-home on some days although daily time and regular reporting to the office is generally expected. The role could be suited to a qualified candidate interested in working during school hours – just note that it does require daily unencumbered focus and some occasional work that can or will fall outside of this. It is NOT well suited to someone working another part-time role trying to fill specific hours or to someone who seeks flexible hours that fall outside of a normal workday.
COMPETENCIES To perform the job successfully, an individual should demonstrate the following competencies.
Strong Communicator: Ability to clearly, concisely, and inspiringly communicate in ways that drive positive stakeholder engagement. Active listener to grasp what stakeholders need to understand and hear.
- Written Communications: Understands what resonates with different audiences across different vehicles/media.
- Verbal Communications: Effective communicator in both internal and external settings and contexts.
- Content Creativity & Execution: Translates and frames ideas into stories, pictures, and words that draw people in.
Knows how to get stories out in the right ways and channels.
Problem-Solving: Proactively sees and prevents gaps or issues where possible; where not, effectively generates solutions. Does not get hung up in resource scarcity; instead, finds pragmatic and effective ways to prevail.
Collaboration: Exhibits objectivity and openness to others' views. Gives and welcomes feedback. Effectively gets from others what is needed to complete tasks.
Quality Outputs: Demonstrates accuracy and thoroughness. Applies feedback to improve outputs. Monitors own work to ensure quality. Maintains high standards and integrity in process and in outputs.
Dependability: Takes responsibility for own actions. Can be counted on without doubt.
Emotional Intelligence and Maturity: Unwaveringly represents the company in image-enhancing ways. Stays calm, cool, and collected even in pressure or stressful situations.