Position Summary

The Digital Marketing Operations Manager leads the processes, systems and data strategies that power digital marketing initiatives. This role focuses on marketing automation, CRM optimization, conversion improvements and compliance while ensuring seamless collaboration across IT, Marketing, creative teams and external partners. The position requires strong technical expertise, operational discipline and the ability to coordinate complex, cross-functional projects that deliver measurable results.

Key Responsibilities

Digital Strategy & Execution

• Build and maintain frameworks for digital campaigns across web, email and CRM
• Partner with IT, Brand Marketing and creative teams to ensure seamless platform integrations and high-performing content
• Manage external partners for site enhancements and troubleshooting
• Define and enforce enterprise digital marketing ecosystem standards, ensuring consistency across all brands while allowing for brand-level customization

Marketing Automation & CRM Optimization

• Manage and optimize HubSpot workflows, lead scoring, segmentation and nurture campaigns to improve funnel performance
• Implement personalization across automation workflows (email, web, CRM) to increase engagement and efficiency

Conversion Rate Optimization (CRO)

• Lead A/B and multivariate testing to improve UX and conversion
• Use behavior analytics and testing frameworks to identify and implement ongoing funnel optimizations

Content Strategy & Digital Asset Governance

• Lead SEO and AI-driven content strategy including keyword planning, optimization, schema usage and content lifecycle management
• Manage digital asset library for websites, emails and campaigns ensuring adherence to brand standards

Analytics, Attribution & Reporting

• Develop and maintain attribution models to measure campaign and channel performance
• Create dashboards and predictive analytics to track KPIs (traffic, engagement, conversion, SEO performance)
• Use insights to optimize budget allocation, content performance and processes

Compliance & Data Privacy

• Ensure digital activities meet GDPR, CCPA, ADA and data privacy requirements
• Oversee cookie consent and data tracking protocols across all web properties

Vendor & Partner Management

• Manage marketing technology, external creative and development partners
• Ensure projects are delivered on time and meet quality and brand standards

Who You Are

• Experienced in marketing operations with expertise in automation, integrations and data accuracy
• Skilled cross-functional leader with proven ability to align IT, Marketing, creative teams and external partners
• Data-driven decision maker focused on efficiency, scalability and measurable results

#MBICareers #MalibuBoats

Qualifications

• 5+ years in digital marketing, marketing technology or CRM administration
• Bachelor’s degree in Marketing, Business or related field
• Proficiency in HubSpot (or similar), Google Analytics, WCM and CRO tools
• Knowledge of SEO best practices and website performance management
• Familiarity with compliance standards including GDPR, CCPA and ADA

Key Performance Metrics

• Lead Conversion Rate and Funnel Efficiency
• SEO Performance, Organic Visibility and Content Lifecycle Impact
• CRM Data Accuracy and Automation Workflow Effectiveness

Timely Project Delivery and Cross-Functional Alignment