Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.
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Founded in 1958 by Jim A. Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today. Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state or local law.
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\nJob Description
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The Loyalty Business Strategist is responsible for loyalty program designs, promotions, financial performance, and overall stewardship of the Pilot Flying J Auto/RV (front of house) loyalty program and digital engagement initiatives. The Business Strategist will design loyalty programs and promotional initiatives to drive engagement and increased fueling and in-store visits for our front of house guests. This candidate will also be responsible for expanding our reach and brand awareness by building integrated partner programs to engage new consumer groups by leveraging and engaging partner audiences.
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Create loyalty fueling programs to drive increased visits to our stores. Programs can include fuel discounts and tiered savings programs by leveraging our myRewards Plus mobile app, SMS Text2Join, and partner engagement experiences.
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Convert front of house fuelers into the store with simple and relevant loyalty incentives utilizing challenges and offers in the myRewards Plus app as well as Text2Join rewards.
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Effectively build out new program proposals including financial analytics, projections, scenarios, and breakeven analysis.
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Ability to sell in these new proposals to loyalty team through well thought out, clear, concise, and compelling pitches based on data and strong analytics and consumer insights.
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Work with existing external partners to drive awareness and engagement with our brand to increase visits. Build out new partnership relationships to continue expanding our reach.
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Collaborate with internal teams (including Merchandising, Marketing, Digital, Personalization, and Analytics), to bring rewarding experiences to our guests.
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Be the subject matter expert for industry best practices related to behavior changing loyalty rewards and experiences, new digital engagement offerings, and innovative channels and experiences to engage guests
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Closely monitor, evaluate, and report on loyalty and partnership strategies of key competitors
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Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
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Ensure all activities are in compliance with rules, regulations, policies, and procedures
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Complete other duties as assigned
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#LI-CR1
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\nQualifications
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Bachelor’s degree required
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Prior experience in CRM marketing and sales functionalities - loyalty management, external list management, customer lifetime value, CRM marketing programs and lead management preferred
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\nAdditional Information
Nation-wide Medical Plan/Dental/Vision 401(k) and Flexible Spending Accounts Adoption Assistance Tuition Reimbursement Onsite Gym and Cafeteria Weekly Pay
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37469
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Application Instructions
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Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!
<div class="footer-logo-bottom mt-2">\n <a href="https://pilotflyingj.com/press-release/5770/" target="_blank">\n <img src="//dy5f5j6i37p1a.cloudfront.net/company/sites/150158/img/footer-logo.svg" alt="" class="img-fluid">\n </a>\n </div>\n </div>\n</div>\n\n<div class="row">\n <div class="col-sm-12">\n <div class="eeo-statement">\n <p>\n Pilot is an equal opportunity employer and complies with all applicable federal, state and local fair\n employment practices laws. PILOT strictly prohibits and does not tolerate discrimination against Team\n Members,\n applicants or any other covered persons because of race, color, religion, creed, national origin or\n ancestry,\n ethnicity, sex, sexual orientation, pregnancy (including childbirth, lactation and related medical\n conditions), gender (including gender nonconformity and status as a transgender or transsexual individual),\n age, physical or mental disability, citizenship, past, current or prospective service in the uniformed\n services, genetic information, natural hairstyle, or any other characteristic protected under applicable\n federal, state or local law.\n </p>\n <p>\n All Pilot Team Members, other workers and representatives are prohibited from\n engaging in unlawful discrimination. This policy applies to all terms and conditions of employment,\n including,\n but not limited to, hiring, training, promotion, discipline, compensation, benefits and termination of\n employment. For our EEO Policy Statement, please click\n <a href="https://pilotflyingj.com/media/sjxb5okg/pfjfederalemploymentpolicies.pdf?_gl=1*z8v42u*_gcl_aw*R0NMLjE2Nzk5NjczNTcuQ2p3S0NBandfWVNoQmhBaUVpd0FNb21zRUFNbW1abkQ2V0haa1Q5dnhSQ0VBNGpManVqdEtwV2lycUE2UTVHU3JuZVFFUHNoQWlINUpob0NmM0lRQXZEX0J3RQ..*_ga*NzIxMjgxNDcwLjE2NzY5MzUwNjc.*_ga_JQ5RPHB2EE*MTY4MTQyNjUwNS4xNC4wLjE2ODE0MjY1MDYuMC4wLjA.&_ga=2.181748325.374478210.1681426505-721281470.1676935067&_gac=1.83961323.1679967357.CjwKCAjw_YShBhAiEiwAMomsEAMmmZnD6WHZkT9vxRCEA4jLjujtKpWirqA6Q5GSrneQEPshAiH5JhoCf3IQAvD_BwE" target="_blank" rel="noopener noreferrer">\n here.\n </a>\n If you’d like more information on your EEO rights\n under the law, please click \n <a href="https://d2ir6gu3mx7cqv.cloudfront.net/company/sites/146302/federal_employmentpolicies.pdf" target="_blank" rel="noopener noreferrer">\n here.\n </a>\n </p>\n </div>\n </div>\n</div>\n
\n\n","datePosted":"2023-11-02T06:26:11.069Z","validThrough":"2023-12-21","employmentType":[],"hiringOrganization":{"@type":"Organization","name":"Pilot Flying J","description":"Pilot Flying is an organization working to make a better life for drivers. They currently have around 600 locations of Pilot Travel Centres and Flying J Plaza across the US and Canada.","numberOfEmployees":26794,"address":[{"address":{"@type":"PostalAddress","addressLocality":"Knoxville, TN, USA"}}],"sameAs":"https://pilotflyingj.com","url":"https://pilotflyingj.com","logo":"https://cdn.getro.com/companies/e6d79b2c-7999-447a-872c-93983efaa278-1760751713","keywords":"Consumer Services, Convenience Store, Energy, Food & Beverage, Food & Beverages, Fuel, Highways & Railroads, Hospitality, Natural Resources, Oil and Gas, Oil & Gas, Other Commercial Services, Restaurant, Retail, Supermarkets, Technology And Computing, Travel, Travel & Tourism"},"jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Knoxville, TN, USA"}}}
Pilot Company is an industry-leading network of travel centers with more than 30,000 team members and over 750 retail and fueling locations in 44 states and six Canadian provinces. Our energy and logistics division serves as a top supplier of fuel, employing one of the largest tanker fleets and providing critical services to oil operations in our nation's busiest basins. Pilot Company supports a growing portfolio of brands with expertise in supply chain and retail operations, logistics and transportation, technology and digital innovation, construction, maintenance, human resources, finance, sales and marketing.
Founded in 1958 by Jim A. Haslam II and currently led by CEO Adam Wright, our founding values, people-first culture and commitment to giving back remains true to us today. Whether we are serving guests, a fellow team member, or a trucking company, we are dedicated to fueling people and keeping North America moving.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected under applicable federal, state or local law.
Job Description
The Loyalty Business Strategist is responsible for loyalty program designs, promotions, financial performance, and overall stewardship of the Pilot Flying J Auto/RV (front of house) loyalty program and digital engagement initiatives. The Business Strategist will design loyalty programs and promotional initiatives to drive engagement and increased fueling and in-store visits for our front of house guests. This candidate will also be responsible for expanding our reach and brand awareness by building integrated partner programs to engage new consumer groups by leveraging and engaging partner audiences.
Create loyalty fueling programs to drive increased visits to our stores. Programs can include fuel discounts and tiered savings programs by leveraging our myRewards Plus mobile app, SMS Text2Join, and partner engagement experiences.
Convert front of house fuelers into the store with simple and relevant loyalty incentives utilizing challenges and offers in the myRewards Plus app as well as Text2Join rewards.
Effectively build out new program proposals including financial analytics, projections, scenarios, and breakeven analysis.
Ability to sell in these new proposals to loyalty team through well thought out, clear, concise, and compelling pitches based on data and strong analytics and consumer insights.
Work with existing external partners to drive awareness and engagement with our brand to increase visits. Build out new partnership relationships to continue expanding our reach.
Collaborate with internal teams (including Merchandising, Marketing, Digital, Personalization, and Analytics), to bring rewarding experiences to our guests.
Be the subject matter expert for industry best practices related to behavior changing loyalty rewards and experiences, new digital engagement offerings, and innovative channels and experiences to engage guests
Closely monitor, evaluate, and report on loyalty and partnership strategies of key competitors
Model behaviors that support the company’s common purpose; ensure guests and team members are supported at the highest level
Ensure all activities are in compliance with rules, regulations, policies, and procedures
Complete other duties as assigned
#LI-CR1
Qualifications
Bachelor’s degree required
Prior experience in CRM marketing and sales functionalities - loyalty management, external list management, customer lifetime value, CRM marketing programs and lead management preferred
Additional Information
Nation-wide Medical Plan/Dental/Vision 401(k) and Flexible Spending Accounts Adoption Assistance Tuition Reimbursement Onsite Gym and Cafeteria Weekly Pay
37469
Application Instructions
Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!
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