Marketing Technology Specialist - Digital Learning at UT - UTK

This position plays a critical role within the Digital Learning Marketing Technology (MarTech) team by implementing, managing, and analyzing marketing automation, customer data platforms, and analytics tools to improve marketing performance and efficiency. This role collaborates with cross-functional teams, stakeholders to ensure software initiatives support organizational goals. Understands higher education’s complex technical systems and requirements.

Marketing Technology Stack Management

• Function as a subject matter expert including research, programming, application and integration into our current processes and functions
• Leads the implementation, maintenance, and optimization of MarTech tools (CRM, CDP, automation, analytics, and attribution platforms)
• Ensures smooth integration between marketing platforms (e.g., HubSpot, Marketo, Salesforce, Google Analytics, etc)
• Provide day-to-day management of software, projects, services and oversee completion and follow through of projects and service requests.
• Collaborates with IT and development teams to ensure data flows efficiently between systems
• Collaborates and works closely with the Marketing team to ensure organizational goals are aligned

Marketing Automation & Data Analytics

• Develops and optimizes workflows, lead scoring, and audience segmentation within automation platforms
• Supports automated marketing campaigns across email, social, and paid media
• Coordinates data-driven optimizations
• Ensures proper tracking, tagging, and measurement of marketing efforts using Google Analytics or similar tools
• Identifies trends, insights, and areas for optimization
• Interacts with external vendors and contractors for technical solutions
• Establishes definitions, standards, and make recommendation to ensure all Digital Learning units are utilizing consistent processes with integrity, accuracy, and internal consistency.

Collaboration & Strategy

• Partners with marketing team to enhance prospective student experiences using MarTech solutions
• Cross-functional subject matter expert who collaborates closely with the Digital Learning technology team, all operational units within Digital Learning
• Partners with data analytics team for analysis of data
• Researches new technologies and recommend improvements to the existing MarTech stack
• Trains team members on MarTech best practices and platform usage
• Determines if technology solutions should be purchased or created in house for highly complex projects
• Independently analyzes and solves highly complex technical problems
• Exercises latitude to determine objectives

Required Qualifications

• Education: Bachelor’s degree in Marketing, Business, Information Systems, or related field.
• Experience: Five (5) or more years of experience in in marketing technology or digital marketing roles
• Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.
  • Progressively responsible in marketing technology or similar work in higher education

Preferred Qualifications

• Demonstrated experience with GTM and GA4
• Strong knowledge of CRM systems
• Understanding of API integrations, SQL, and data flows between platforms
• Demonstrated frontend website development experience (JavaScript, HTML, JSON)
• Excellent analytical and problem-solving skills
• Experience managing paid media tracking (UTMs, pixels, tracking parameters, etc)
• Experience with server side tagging
• Experience with CDPs (Data Cloud, Tealium, etc)
• Experience with SEO and web performance optimization

Work Location

• Knoxville, TN.
• This position does have the potential for a hybrid working capacity, though candidates would need to be local to Knoxville

Compensation and Benefits

• UT market range: MR 14
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

Application Instructions

• For full consideration, applicants must attach a letter of interest, resume, and the name, address, email, and phone number of three professional references, in addition to completing the applicant file to the Human Resources online application system, Taleo.
• Screening of applicants will begin immediately and continue until the position has been filled. DL_UT

About The College/Department/Division

Digital Learning at UT, is a unit charged with advancing UT’s commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service.

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory.

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs.

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.

Apply today and join the Tennessee Volunteer community!