Admissions Communications Coordinator - Office of Enrollment Management Communications - UTK

The Office of Enrollment Management Communications at the University of Tennessee, Knoxville (UTK) invites applications and nominations for our Admissions Communications Coordinator position. We are seeking candidates who can contribute in meaningful ways to enhance the accessibility of higher education, fostering a diverse and inclusive academic environment, and improving the recruitment and graduation of our students. The University of Tennessee, Knoxville, has been ranked by Forbes as one of America’s best large employers, as recognized on the 2025 list.

The minimum starting salary for this position is $53,938. Final compensation will be determined based on the candidate’s qualifications and experience.

This is an on-campus position with some hybrid/remote work schedule flexibility.

The Admissions Communications Coordinator is responsible for creating and managing marketing emails, texts, and print materials using CRM systems. They develop strategic communication plans for outreach to prospective students, applicants, and campus partners, and maintain the applicant portal and lead generation forms. Key responsibilities include content creation and copywriting, project management and timeline coordination, consulting with campus partners to implement communication needs, monitoring and reporting on content performance, and researching and developing best practices for email and SMS communications. The specialist also performs test deployments to ensure content accuracy, prepares queries, coordinates stakeholder proofing, manages the email calendar, troubleshoots issues, generates metrics, and provides guidance on email functionality. This role requires strong project management skills, attention to detail, and a commitment to continuous improvement in communication efforts.

Required Education and Experience:

Bachelor's Degree- Marketing, communications, or related area.

• Minimum 2+ years of professional experience related to duties and responsibilities, including internship or practicum experience.

• Knowledge of email & SMS marketing best practices.

• Experience working under tight deadlines.

• Experience with email distribution programs.

• Experience with Mac operating systems and Microsoft Office.

• Familiarity with databases and list management.

• Ability to manage multiple, concurrent projects from a variety of stakeholders.

• Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.

• Must exhibit exceptional attention to detail and have the ability to produce high-quality work in a fast-paced environment.

• Must have the ability to learn, be flexible to change, and be innovative.

• Ability to be creative and proactive yet disciplined, in order to prioritize workload

Preferred Education and Experience:

Master's Degree- Marketing, communications, or related area.

• Knowledge of higher education workflow.

• Knowledge and understanding of one or more production disciplines: print, digital, and broadcast (multimedia).

• Experience using Slate CRM, Asana project management system, Banner, and/or Emma.

• Knowledge of university style and communications standards.

• Knowledge of HTML editors and coding

Required Knowledge, Skills, and Abilities:

• Knowledge of email & SMS marketing best practices.

• Ability to manage multiple, concurrent projects from a variety of stakeholders.

• Must exhibit exceptional attention to detail and can produce high-quality work in a fast-paced environment.

• Must have the ability to learn, be adaptable and flexible to change, and be innovative.

• Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.

• Ability to be creative and proactive yet disciplined, to prioritize workload.

Preferred Knowledge, Skills, and Abilities:

• Knowledge of higher education workflow.

• Knowledge and understanding of one or more production disciplines: print, digital, and broadcast (multi-media).

• Sound knowledge of Slate CRM system and Asana project management system.

• Knowledge of university style and communications standards.

Benefits:

University of Tennessee employees are eligible for a comprehensive suite of benefits that includes:

• Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days

• Flexible work arrangements, offering a hybrid schedule to most team members

• Education benefits for employees and their dependents at UT System campuses

• Retirement and deferred compensation plans, including 401(k), 403(b), etc.

• Comprehensive medical, dental, and vision insurance plans

• Employee discounts to attractions, services, and goods

The Division

The Enrollment Management (EM) division comprises more than 190 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions, International Recruitment, Transfer Center, One Stop Student Services, Financial Aid and Scholarships, the Center for Financial Wellness, University Registrar, Pre-college Research Excellence Programs, EM Research & Analytics, EM Communications, and EM Operations. The Division of Enrollment Management is committed to our Vision, Mission and Values. We are passionate about fulfilling our land-grant mission of accessible education and making an impact that will transform lives through the student experience.

The University of Tennessee, Knoxville, has shaped leaders, changemakers, and innovative thinkers since its founding in 1794. The university is home to more than 38,000 students and 10,000 statewide employees—the Volunteers—who uphold the university’s tradition of lighting the way for others through leadership and service.

UT Knoxville offers over 900 programs of study across 14 degree-granting colleges and schools. As Tennessee’s flagship land-grant university, its footprint spans the entire state. The university holds the highest Carnegie classification for research activity and has deep partnerships with industry leaders and the US Department of Energy’s largest multidisciplinary laboratory, Oak Ridge National Laboratory.

The Knoxville campus serves and recruits for UT Knoxville, including the Institute of Agriculture and the Space Institute, as well as the UT Institute of Public Service.

UT Knoxville considers its employees its number one asset. With values that focus on work-life balance, compensation, and innovation leadership, all Vols are supported to advance professionally. Employees have access to career development and coaching, continued education, and an extensive list of development and training possibilities. The Volunteer employee experience implements structures and practices that attract and retain a diverse community and that support a culture where everyone matters and belongs.

The university holds a strong commitment to its land-grant mission of learning and engagement, with a tradition of service and leadership that carries that Volunteer spirit throughout the state and around the world. It has been ranked nationally as “Best Employer for New Graduates,” “One of America’s Best Large Employers,” and “Best Workplace for Women,” and has been designated as “Best Place for Working Parents” by Forbes Magazine.

Apply today and join the Tennessee Volunteer community!