The Lead Director of Marketing and Communications leads the development and execution of compelling marketing initiatives, oversees brand management, and drives storytelling efforts that elevate the Division of Student Success (DSS) at the University of Tennessee, Knoxville (UTK). This leader directs a high-performing communications and marketing team that supports divisional initiatives and elevating the student experience. The position reports directly to the Chief of Staff.

As a member of the Student Success Leadership Team, the position collaborates closely with divisional leaders and campus partners to advance institutional priorities through strategic, data-informed, and audience-centered marketing and communications efforts. In alignment with the university’s vision for an unparalleled student experience, this position drives brand alignment, enhances the student and stakeholder experience, and fosters engagement across internal and external audiences — including students, families, faculty, staff, alumni, donors, and community partners.

In addition, this role oversees and approves all Division of Student Success communication flows, including those executed through division and enterprise systems (e.g., Salesforce, Banner, Slate, Touchnet, etc.)

Required Qualifications

Education:

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.

Experience:

• Minimum of 5 years of progressive experience in strategic marketing and communications, including at least 3 years in a supervisory capacity.
• Proven success in leading integrated marketing and communications strategies in a complex organization.
• Proficiency with Adobe Creative Suite, Microsoft Office 365, and Canva.
• Familiarity with web-based content management systems (CMS).
• Demonstrated ability to manage budgets and measure marketing impact through analytics.

Knowledge, Skills, Abilities:

• Strong strategic, creative, and analytical thinking skills.
• Demonstrated ability to develop and execute integrated multi-channel marketing campaigns, craft strategic communications plans, and manage brand identity across diverse platforms to enhance organizational visibility and engagement.
• Excellent written, verbal, and visual communication abilities.
• Proven leadership and interpersonal skills to motivate teams and build partnerships.
• Ability to manage multiple priorities, meet deadlines, and maintain confidentiality.
• Master’s Degree

Preferred Qualifications

Education:

• Master’s degree in a relevant discipline.

Experience:

• Experience in higher education.
• Proficiency with Salesforce Marketing Cloud (CRM) and data analysis tools (SQL preferred).

Knowledge, Skills, Abilities:

• Skill in recruiting, training, and supervising staff, demonstrating strong leadership abilities.
• Ability to work effectively with university leadership, donors, and other stakeholders, supported by exceptional communication skills.

Compensation and Benefits

• UT market range: MR13
• Anticipated hiring range: Minimum $100,000
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

Application Instructions

To express interest, please submit an application with the noted below attachments. To be assured of full consideration, completed applications with all requested materials should be submitted.

• Resume
• Cover Letter
• List of 3 Professional References

Strategic Leadership & Team Management:

Provide visionary leadership for the Division’s integrated marketing and communications strategy. Supervise, mentor, and evaluate a professional staff of six and, through direct reports, oversee a team of student interns — fostering a culture of innovation, accountability, and collaboration. Build team capacity through coaching, professional development, and clear performance expectations. Promote a consistent, professional, and collaborative image for the Division and the University.

Marketing & Communications Strategy:

Develop and implement comprehensive, measurable marketing and communications plans for all DSS offices and initiatives, encompassing advertising, media relations, publications, branding, digital and social media, video, print, and more. Direct high-visibility marketing efforts for key programs and priorities, and partner with unit leaders to translate strategic goals into actionable, creative campaigns that drive engagement and measurable outcomes.

Manage divisional communications budgets and evaluate ROI through analytics and assessment frameworks. Lead the development and promotion of divisional events, campaigns, and programs that elevate the student experience to the next level.

Cross-Campus Collaboration:

The Lead Director of Marketing and Communication serves as the DSS representative and chief liaison in working with key campus partners on communication strategy and execution. This role works collaboratively with the Office of Communications and Marketing (OCM), College Communicators, Enrollment Management, Student Life, Academic Affairs, Advancement, and the Offices of the Chancellor and Provost to ensure coordinated messaging and consistent branding. Serve as a communications advisor and thought partner to the Division of Student Success Leadership Team.

Technology, Data, & Innovation:

Serve as the Division’s lead representative and strategic point person for Salesforce Marketing Cloud and other data-driven marketing technologies that enhance communication efficiency and personalization. Develop workflows and content strategies that strengthen outreach, engagement, and data integrity. Leverage digital tools and analytics to guide decision-making, measure impact, and drive continuous improvement. Collaborate with campus partners, agencies, and vendors to deliver integrated, high-impact campaigns that advance flagship initiatives.

Other duties as assigned.