The Creative Marketing Copywriter is a key member of the University of Tennessee, Knoxville’s Digital Learning marketing team, responsible for crafting compelling, strategic, and on-brand written content that drives engagement and supports enrollment growth. This role develops persuasive, high-quality copy across campaigns, advertisements, campaign landing pages, and other digital channels, always ensuring clarity, consistency, and alignment with University of Tennessee Digital Learning's brand voice.

Working collaboratively with cross-functional teams, the Creative Marketing Copywriter helps shape content strategy, translate complex ideas into concise and impactful messaging, and create SEO-informed copy that resonates with prospective learners. The ideal candidate brings a creative, forward-thinking mindset with the ability to generate innovative concepts and transform them into powerful stories that elevate awareness of University of Tennessee Knoxville’s Online programs.

This position reports to the Director of Creative Strategy & Operations for Digital Learning, ensuring brand integrity and supporting University of Tennessee Knoxville’s mission through thoughtful, student-centered communication.

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The Creative Marketing Copywriter is a key member of the University of Tennessee, Knoxville’s Digital Learning marketing team, responsible for crafting compelling, strategic, and on-brand written content that drives engagement and supports enrollment growth. This role develops persuasive, high-quality copy across campaigns, advertisements, campaign landing pages, and other digital channels, always ensuring clarity, consistency, and alignment with University of Tennessee Digital Learning's brand voice.

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Required Qualifications and Education

• Associates Degree in communications, pr, marketing, English, or related field

• Four years of experience OR bachelor's degree and at least two years of professional experience directly related to duties and responsibilities specified

Strong candidates will have:

• Strong writing and editorial skills
• Demonstrated skills in creative marketing copy
• Demonstrated skills in short-form writing
• Understanding of SEO and keyword analysis.
• Ability to follow message and style guides
• Ability to develop writing guidance for others to follow
• Ability to take complex topics and distill them down into easy-to-read, user-focused copy
• Ability to understand the “why” behind the work
• Ability to work accurately with strong attention to detail
• Ability to write on deadline and to stay organized while working on multiple projects simultaneously
• Knowledge of communication and marketing principles, concepts, techniques, and applications
• Excellent time-management, interpersonal, and communication skills
• Ability to work both independently and collaboratively with a team
• Ability to act professionally and represent the office in interactions with partners and stakeholders

Preferred Qualifications and Education

•Bachelors or Master's degree in Communications, PR, Marketing, English, Creative Writing or related field

•Experience working as a member of a marketing team

Work Location

• Knoxville, TN. This position does have the potential for a hybrid working capacity or remote for the right candidate

Compensation and Benefits

• UT market range: MR 09
  • Target Salary Range: $45,600- $70,000
• Find more information on the UT Market Range structure here
• Find more information on UT Benefits here

Application Instructions

To express interest, please apply with the noted below attachments. To be assured of full consideration, completed applications with all requested materials should be submitted

• Resume
• 3 Writing Samples
• Cover Letter
• List of 3 Professional References

Screening of applicants will begin immediately and continue until the position has been filled. DL_UT

About The College/Department/Division

Digital Learning at UT, is a unit charged with advancing UT’s commitment to discovery, creativity, learning, and engagement, specifically for online learners. Using advanced and innovative technologies, Digital Learning at UT will provide scalable solutions that enhance the online learning experience and reduce barriers to student access and success, providing a tremendous impact to online learners across the state and the nation. At Digital Learning, we want to be bold and impactful, transforming the future of online education through innovative thinking and collaborative problem-solving. Join our dynamic and inclusive Digital Learning team where we take pride in teamwork, excellence, and a shared commitment to shaping the future through education and innovation.

Additional Information on all postings provided by UTK

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This role shapes how Digital Learning communicates turning strategy, insight, and brand direction into messaging that connects with prospective learners and drives results. It works cross-functionally to align creative output, maintain consistency across channels, and strengthen storytelling, while using data and search best practices to continuously improve clarity, impact, and performance.

• Write clear, compelling, and on-brand copy for advertising, campaigns, campaign landing pages, and social channels.

• Develop messaging frameworks and headlines concepts that support enrollment growth and integrated marketing initiatives.

• Collaborate with designers, strategists, and partners to produce cohesive, high-performing creative messaging.

• Provide key messages, talking points, and brand guidance to ensure consistent storytelling across Digital Learning.

• Support SEO efforts through keyword research, title recommendations, and content best practices for campaign landing pages.

• Use audience insights and performance analytics to refine and optimize messaging.

• Review copy from colleagues and provide feedback to strengthen clarity, accuracy, and brand alignment.

• Tackles complex campaigns and messaging challenges, using research, insight, and original thinking to create effective copy solutions.

• Produces high-visibility campaign copy that directly impacts brand perception, engagement, and enrollment outcomes.

Creative Marketing Copy Strategy & Brand Alignment:

Shape the strategic Creative Marketing copy language by translating audience understanding and brand standards into clear guidance, while continuously refining messaging based on evolving insights and ensuring all live and future materials remain accurate, consistent, and aligned across channels.

• Develop creative marketing copy strategy documents that define audience insights, brand voice, tone, and key messages to guide marketing efforts.

• Stay current on audience research and emerging insights to continually inform and strengthen copy direction across campaigns, advertising, landing pages, and other digital and print channels.

• Maintain accurate, up-to-date copy for current and future campaigns, advertisements, landing pages, and other digital channels.

• Shapes the messaging direction and brand voice for creative materials, partnering with designers to ensure the copy and visuals work as one.

Strategic Collaboration & Leadership:

Leads through organization, flexibility, and collaboration helping guide creative marketing copy, balance priorities, and align with teams around shared goals. Uses insight and feedback to strengthen outcomes, supports team growth through shared expertise, and contributes broadly to Digital Learning marketing initiatives.

• Bring structure to copy development through clear frameworks, documentation, and repeatable processes.

• Manage multiple initiatives with a strong sense of prioritization, ownership, and follow-through.

• Adapt quickly to performance data, feedback, and shifting priorities.

• Collaborate closely with designers, strategists, and stakeholders to elevate ideas and align execution.

• Influence direction through expertise, clarity, and trust rather than formal authority.

• Foster alignment around shared messaging frameworks and campaign objectives.

• Use data, testing, and SEO insights to inform decisions and refine messaging.

• Continuously seek opportunities to improve clarity, effectiveness, and performance.

• Share knowledge, tools, and best practices to support team growth and development.

• Perform other duties as assigned in support of Digital Learning marketing goals.

• Aligns input from stakeholders, performance data, and audience insights to build cohesive campaign messaging plans across channels.